New marketplace. New rules. SERHANT. New Development gives developers and financial institutions an unmatched advantage by providing insightful, and results-oriented, step-by-step guidance and support from site acquisition to final sellout for projects of all sizes, price points, and locations. We use comprehensive market analytics to hone our planning, design, and branding strategies, and we leverage SERHANT. Studios and ID Lab to deliver potent, breakthrough content and sales campaigns that are targeted and amplified through SERHANT. ADX, our tech-powered innovation platform.